WARSAW – Residents in Warsaw are about to benefit from a national backpack giveaway campaign. The Cellular Connection, the largest Verizon Premium Wireless Retailer in the U.S., in a joint effort with its customers, announces today that it will be donating 100,000 backpacks full of school supplies to children through its School Rocks Backpack Giveaway. Last year, the company donated 60,000 backpacks.

More than 350 participating TCC stores across the U.S. are inviting local families to bring their children to the store between noon and 2 p.m. on Aug. 2 to pick up a backpack filled with pencils, paper, a pencil box, folders, glue and more. One backpack per child present will be given away on a first-come, first-served basis while supplies last. Participating store in Warsaw are located at 558 West 300 North, in front of Kohl’s. Each participating TCC store will donate between 75 and 300 backpacks. All leftover backpacks will be donated to local schools.

“The backpack giveaway is a huge part of TCC’s ‘Culture of Good’ movement that’s all about making a positive impact on employees while benefitting the world,” said Scott Moorehead, president and CEO of TCC. “It’s how our company gives back to every community where we do business, and it involves every employee at every level. We’re honored to have the ability to give back to those who need it.”

Warsaw residents have also joined the cause. Since the beginning of March, TCC customers have been given the option to round their purchases up to the nearest dollar with the difference going directly toward the School Rocks Backpack Giveaway.

In 2013, the National Retail Federation predicted the average person with children in grades K-12 would spend $86 on school supplies such as notebooks, pencils and backpacks. On top of that, nearly 16 million children in the U.S. live in poverty. TCC is doing its part to ensure that as many children as possible are set up for educational success.

To learn more about TCC, visit www.ecellularconnection.com. Consumers can also find more information about the company at www.facebook.com/tcctalk and www.twitter.com/tcctalk.

More information about the School Rocks Backpack Giveaway initiative is available on YouTube. Supporters of the School Rocks Backpack Giveaway are encouraged to use hashtag #TCCRocks on Instagram and Twitter to help spread the word.

Learn more about TCC’s “Culture of Good” by visiting www.cultureofgood.com.