Council Discusses Movie, Mathematical Payroll Glitch
If the Syracuse Town Council approves a request by town manager Henry DeJulia, the town could star in its own movie next year.
DeJulia pitched the concept at Tuesday’s meeting, after receiving a call from the producer of a show called “Communities of Distinction” airing on Fox’s “Discovery America” channel and ABC. The show features cities and towns from around America in five-minute segments.
The half-hour series is hosted by former NFL quarterback Terry Bradshaw. Each segment is aired once on national television and 34 times on regional broadcasts selected by the featured municipality. “Communities of Distinction” airs at various times during the afternoon or late evening, depending upon the affiliate.
After the airings, Syracuse would receive the license with exclusive rights to copy and broadcast the segment on the Internet, in promotional material and any other media outlet the town should choose.
The package, including production costs and purchase of airtime, would cost Syracuse about $25,000. During his presentation, DeJulia showed one such video about Valparaiso, a city in northwest Indiana.
Though the council members were impressed with the production value of the segment, they ultimately decided to table the request and ask for further information for several reasons.
Even if the town were to immediately contract with the production company, the window of opportunity to highlight Syracuse as a summertime community has passed for the season. Production would take “about 60 to 70 days,” according to DeJulia.
The council expressed concern the industrial park north of town is not yet sufficiently developed to adequately portray the town’s commercial opportunities. Promotion of the town can be done through less expensive alternative media, such as cable television.
Some council members balked at the cost. Council member Bill Musser stated, “I’ve been in marketing and I know what these things are worth.” He volunteered to investigate prices for the project and report back at a future meeting.
In other business, Brett Konarski, project engineer for Jones Petrie Rafinski, reported construction of signs for the new industrial park is “moving along well.” The foundation has been set and installation should occur Aug. 25, with Aug. 26th as an alternate depending on the weather, he said.
Syracuse Police Chief Tony Ciriello reported on the 44 volunteer projects throughout the county during the United Way’s annual Day of Caring last week. “We had about 65 volunteers working on the projects,” he said, “It was a great day and quite enjoyable.”
The council unanimously approved $15,000 the chief requested for security upgrades at the town hall building.
The council also voted to award a $158,000 bid to Niblock to pave the streets of Oakwood Park, to be completed by Oct. 31; and $150,000 to conduct the “normal paving” of city streets, to be completed by the same date.
A motion was also unanimously approved to award $10,700 to the Wawasee Tree Service to clean up storm damage, to be completed by Thanksgiving.
An appropriation was also made to cover additional payroll expenses for 2015 necessitated by an anomaly in the calendar. Town employees will receive 27 checks next year, not the usual 26. The 3 percent raise plus the extra paycheck will result in a one-time 6.85 percent pay bump. The anomaly occurs once every 12 years.