Combating human trafficking, helping struggling New York school children, and encouraging parents to get their children screened for heart defects – are just three of the missions North Webster based Updentity.com took on in 2014. In the last month alone, ads for these three causes were viewed 931,344 times.

Utilizing a Google online advertising grant for non-profits, Updentity is able to get non-profits the visibility they deserve. With these grants, non-profits are able to advertise their mission in the most vital way possible: online. Because of this, potential volunteers, supporters, and donors are made aware of great causes they never knew existed before.

In the third quarter of 2014, Updentity completed a statewide study in Indiana. It determined which marketing methods were working and which methods were not working when it came to non-profit advertising.

After reaching out to hundreds of 501(c)(3) organizations, Updentity had answers. Upon gathering the surveys and consolidating the evidence, Updentity hosted a live webinar to share the results with the non-profits.

In this way, the non-profits benefited by learning tips and techniques to use when it came to promoting their causes, as well as information about a Google grant valued at $120,000 per year. A recording of the webinar is now available for free at: www.updentity.com/recording-indiana-advertising/.

Updentity is an engaging and compassionate business partner: some of the causes they will be advertising for in 2015 include providing orthopedic implants for the poverty-stricken and helping families who are dealing with a family member or friend who has Alzheimer’s disease or related dementia.

Updentity is now also helping the North Webster Tippecanoe Chamber of Commerce promote a community newsletter. To be a good neighbor, Updentity offers free consultations and ad grant eligibility checks to area non-profits. See enterprise.updentity.com/googlegrants-eligibility-check.php.