Do It Best Expands To Middle East
Fort Wayne-based Do it Best Corp. announced an agreement with its newest overseas affiliate to develop its first locations in Saudi Arabia.
The agreement provides Saudi Arabia-based Albawardi Group exclusive development rights in the country and will lead to Attken Do it Center® locations throughout the nation. It also makes Saudi Arabia the 55th country in which Do it Best Corp. members operate independent home improvement stores.
“Albawardi Group is the perfect partner for us to enter this promising, underserved market,” said Do it Best Corp. President and CEO Bob Taylor. “Like our many other members throughout the world, they recognize a strong demand among consumers for a recognizable brand, and they value a co-op partner that offers them unparalleled flexibility, scalability, affordability and customizability to tailor their business to their market.”
As its worldwide presence has grown, Do it Best Corp. also continues to enhance its internationally-focused programs and services, including an increase in its foreign-to-foreign product distribution and customizable store design options. This year also marks the first time an international member has been selected to serve on the co-op’s board of directors. At its Shareholders’ Meeting last fall, Michael Cohen of Panama Do it Centers in Panama was elected to a three-year term.
“The demand for U.S.-style retailing is very strong in many countries around the globe,” added Tom Barfell, Director of International Sales and Business Development for Do it Best Corp. “Where we truly shine as a partner in these many countries is in the quality of our programs and brand, the efficiency and cost-effectiveness of our logistics, and in our ability to grow with our members as they add locations and expand in their markets.”
“We are very excited to work with Do it Best Corp. and bring this recognizable brand to the people of Saudi Arabia,” said Mishal Albawardi of Albawardi Group. “And we know this partnership will only grow as they continue to enhance their internationally-focused programs and services for their worldwide affiliates.”
The agreement with Albawardi Group is the latest in a series of positive developments driving international expansion for Do it Best Corp. While international growth has been consistent over the last decade, it has been especially strong in several regions around the globe, including Southeast Asia as well as Central and South America.
Source: Do it Best Corp.; Inside INdiana Business