News Release

GOSHEN — Tsunami Express, a data-enabled car wash platform, today announced the successful acquisition of Pride’s Express, a three-location express car wash business based in Goshen.

Recently named “Favorite Car Wash” by regional newspaper Elkhart Truth, Pride’s Express is a well revered brand in the Goshen Community. Tsunami Express will work with the Pride’s team to optimize service and product offerings with the use of their data empowered platform and marketing technology. Operations will continue at all three locations under the Pride’s Express brand.

“The acquisition of Pride’s Express advances our efforts to scale innovation in the express car wash industry,” said Chris Schuldt, Chief Executive Officer, Tsunami Express. “We will leverage our marketing and automation engine to enhance the already great service Pride’s delivers to Goshen and the surrounding Elkhart County area.”

Established in 2017, Tsunami is a car wash business specializing in express services with sites in the Midwest United States. Tsunami is backed by Point72 Hyperscale, a private equity strategy that invests in industries and companies where applied artificial intelligence can drive transformational change and help provide superior products and services.

Tsunami is working closely with Point72 Hyperscale’s “Foundry” team of data scientists, engineers, and product managers, to optimize and enhance pricing models, marketing and customer retention rates through applied AI.