Winona Lake Firm Handles PR That Benefits American Cancer Society
News Release
LAS VEGAS — More than $165,000 was raised for the American Cancer Society at the 2023 Las Vegas Barrett-Jackson Auction, June 22-24, as a result of a collaboration between Lancer Craft Boats and Clear Vision Media, according to a news release from Clear Vision Media, based in Winona Lake.
Clear Vision Media managed all aspects of a public relations campaign on behalf of Lancer Craft, including print, broadcast and digital media outreach, content creation and social media management.
The firm’s strategy to generate awareness and enthusiasm for the sale of a Lancer Craft boat at the huge benefit auction helped to raise more than $165,000 that the American Cancer Society will use to fund research and support for cancer patients and their families.